How to Design and Create Custom Beanies Online for Your Business

When you think of promotional materials, images of pens, tote bags and water bottles may come to mind. While these items are great options for promoting your business, your company may want something unique. Enter personalized beanies. Beanies are a staple in any wardrobe, and with customization options, you can transform your beanie into a marketing tool for your company or brand.

Benefits of Creating Custom Beanies

Hats are a popular fashion choice for everyone and have withstood the test of time to be a staple in many wardrobes. Like custom T-shirts or water bottles, an embroidered beanie can play an essential role in your company’s advertising strategy. The top benefits of using custom beanies in your next marketing campaign include:

Unlimited Advertising

Customized hats allow your business to display your logo where people typically direct their gaze, making beanies an excellent way for potential customers to notice your brand.As you customize your hat, choosing the appropriate color and design is essential so your target audience will correctly connect your hat to your brand. Selecting a color or design which catches your audience’s attention can lead to greater interest in your products or services.One of the many benefits of using hats in your marketing strategy is that they are indirect but effective. When people see a custom hat, they don’t feel they’re exposed to advertisements or marketing — instead, they’re seeing a functional item everyone uses at one point. Your branding just happens to be on it.You can also give hats to a wide variety of people for various reasons, such as:

  • Gifts for employees
  • Rewards for loyal customers
  • Prizes in social media giveaways
  • Merchandise for your company or business

Unisex Apparel

Beanies are unisex, meaning everyone can wear them comfortably. Unlike other branded items, like clothing where you need to consider the size and gender of the recipient, hats are unisex and easily adjustable for all head sizes. This flexibility means you can choose a hat option without any sizing complications.Since your custom beanies will fit all employees, they are a great way to showcase unity. Have your entire team wear them during company outings, like charity events, sports and other gatherings. You can also entice your customers to wear your branded hats to experience a greater feeling of connectedness. Give your hats away as prizes at trade shows or as social media giveaways.Hats are also a practical fashion accessory for younger audiences, and you can invest in youth-sized hats to benefit your promotional marketing strategy. Your company can also purchase hats in many different styles and colors to appeal to larger audiences.


While there are many forms of advertising your brand you can use, creating your own beanie is affordable and effective. Any company looking to save time and money will find embroidered hats a cost-effective option for their marketing campaign.Hats are affordable when purchased in bulk, making them a good idea for your business to use for large-scale promotions or giveaways. By giving away embroidered hats, your investors, partners, customers and employees will feel appreciated, and it will not cost your business as much as other apparel options.Beanies can be as personal as you’d like, and you can use any design pattern to match your current marketing strategy. You also have multiple styles to choose from to match your brand and budget. Since hats are durable products, they will last for years, allowing you to continue promoting your company long after you give away a hat.

Numerous Design Options

There are infinite possibilities when creating a custom hat design for your brand, from different styles to colors, logos and text options. To make your hat design even better, follow these tips:

  • Choose the right style: Whether your employees, customers or recipients prefer something with a pom or a casual beanie, you can offer something they’d enjoy wearing.
  • Pick a great color: Choose a beanie color that best fits your brand or company. You can go with neutral tones or make your beanie impossible to miss with bright colors. Another option is to select a beanie design to match your business or event colors.
  • Use embroidery: Embroidery gives your custom beanies a quality, professional look that’s sure to impress employees and customers alike.

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